In this sense, private labels also generate higher profit margins, as intermediaries and high marketing costs are eliminated. In order to differentiate oneself from the growing competition, it is crucial to differentiate one's own product range. In order to create unique selling points, private labels profile the product range and offer unique products that cannot be found in the competition. They also realize the development and production of articles according to their individual ideas. In doing so, they set accents and make meaningful additions to the product range. In this way, articles can be developed that are specially tailored to the needs of your target group.