NITRAS World

NITRAS at A+A 2025

Our week at A+A in Düsseldorf

The A+A trade fair in Düsseldorf is always a highlight for us - and this year it exceeded our expectations once again. We have four intense days of lively discussions, product experiences, and valuable professional insights behind us. We were particularly impressed by the depth and quality of the conversations. Andre Scheppers, our sales manager, summed up his impressions perfectly when we asked him how he found this year's event:

„The trade fair was a great opportunity to have inspiring conversations with both long-standing partners and new customers. I really enjoy personal exchanges—especially because you get to meet so many interesting people and gather a wide range of impressions in such a short time.“,

Andre Scheppers aptly sums up the trade fair week. His words highlight how valuable proximity to our customers is - because personal encounters are crucial for genuine, practical product development.

NEW PRODUCTS – A MILESTONE FOR OUR RANGE

A particular highlight was the presentation of our new products. Among the numerous new releases from various categories, our new professional hearing protection stood out in particular.

„With the new hearing protection, we are tapping into an important product segment and can offer our customers even more comprehensive solutions.“ - Andre Scheppers

Many visitors took the opportunity to test the models directly and find out about wearing comfort, insulation values, and areas of application. The positive feedback confirms our commitment to developing protective products that not only comply with standards but also deliver impressive performance in everyday working life.

EXCHANGE ON AN EQUAL FOOTING – IMPULSES WE TAKE WITH US

In addition to our product presentations, professional exchange was at the center of our trade fair week. The extensive feedback we received was particularly valuable to us and provides us with important impetus for the next steps.

„A+A provided me with many valuable insights. The exchange with visitors was particularly enriching, as was the realization of how positively our work is perceived. It makes me proud to see the importance we have gained and how strongly our team acts with enthusiasm and cohesion.“ - Andre Scheppers

These words sum up what the trade fair means to us: authentic exchange, honest feedback, and inspiration that drives us forward as a team. This is precisely what motivates us to continuously develop our solutions. We are already looking forward to the next A+A and all the valuable encounters that lie ahead.

Want more impressions? Click here

You can find even more insights into our everyday business life on our social media channels – follow us now and don't miss a thing!